DAMS Lucas Oil forms partnership with French brand B.R.M Chronographes

DAMS Lucas Oil is delighted to announce its collaboration with watch and accessory brand B.R.M Chronographes.


The three-year partnership will see B.R.M Chronographes produce a series of automatic watches in DAMS Lucas Oil team colours, complete with the watchmaker’s signature style and technical excellence, which will be available to the public to buy at the company’s website. The timepieces will boast a wide range of features, including a chronometer and tachymeter, as well as displaying the date and boasting a 38-hour power reserve. The DAMS Lucas Oil logo will be engraved on the watch’s bezel, while black and blue Alcantara® leather will form the wristband, designed to fit like a second skin for maximum comfort. In addition, twelve watches adorned with the squad’s insignia will be supplied to the team. B.R.M Chronographes’ logo will be displayed on all DAMS Lucas Oil polo shirts, as well as being present on one of the French outfit’s cars from Round 1 in Bahrain onwards.

B.R.M Chronographes was founded by Bernard Richards (hence the name Bernard Richards Manufacture) in 2003, with automotive passion at its core. Bernard Richards had a keen interest in motorsport during his formative years, and this has continued into his later life. In 2004 he met Jean-Paul Crabbe, one of France’s best watchmakers, and the pair resolved to create high-quality watches inspired by the world of motor racing. Over the following years, the company has created both timepieces and accessories that draw inspiration from automotive engineering. The brand has also earned the label of “Entreprise du Patrimoine Vivant”, or Company of Living Heritage, for its artisanal craftsmanship and innovation in 2021..


Bernard Richards, CEO of B.R.M Chronographies: “The relationship between B.R.M Chronographes and DAMS Lucas Oil started 20 years ago when Jean-Paul Driot bought the first watch we manufactured. I’m proud to continue our journey together, and to work once again with Charles Pic, who has carried our colours when he was driving for Caterham F1 Team. With the passion and principles that we share, I am sure that we can achieve great things together in the future.”

Charles Pic, Team Owner:  “I’m excited to renew our partnership with B.R.M Chronographes. They are a highly respected brand whose products have earned prestigious accolades. They are a natural match for DAMS Lucas Oil, as we both share the desire to nurture young motorsport talent, while prizing the values of precision and quality to take our work to the highest level. I look forward to collaborating with B.R.M Chronographes once again to achieve our common objectives in the coming three years.”